We were contacted by one of our clients to develop and execute the brand digital marketing plan for HappyHour by chivita.
Happy Hour by Chivita is a juice brand manufactured by Chi Limited. It is the fruity burst of natural refreshment and is considered one of the fastest growing brands in the Nigerian Fruit Juice market. The brand look was changed in 2016. with new refreshing packs and new features to reflect its fruit juice offering.
Objectives:
We intend to break the communication into three campaigns based on the approach of our overall campaign for the first three months.
