Chivita Active #ReadySetActive

Project Description

We were tasked by Chivita Active fruit juice to develop and execute the brand digital marketing plan.

Chivita Active is a blend of fruits and vegetables that keeps you active and energized. It is manufactured by Chivita Limited. The brand evolved from its previous product design of the Power of 6 and now offers more variants that promotes an Active and healthy lifestyle.

#LiveRight Chivita Active would give consumers and followers reasons to live active lives and recipes for active living.

Objectives:

  • To promote the brand values and health tips will be done so that the customer is made to know that Chivita Active is the perfect choice for an active and healthy lifestyle .
  • Drive and increase engagement on all online platforms as content seeks to sensitize consumers that with Chivita Active you can be active , do more, and have an healthy active lifestyle.
  • Increase in lead generated metrics: Website visits, Blog Comments, Conversion Rate.
  • Increase in exposure: Higher reach, impression, views.

Project Details