We were tasked by Chivita Active fruit juice to develop and execute the brand digital marketing plan.
Chivita Active is a blend of fruits and vegetables that keeps you active and energized. It is manufactured by Chivita Limited. The brand evolved from its previous product design of the Power of 6 and now offers more variants that promotes an Active and healthy lifestyle.
#LiveRight Chivita Active would give consumers and followers reasons to live active lives and recipes for active living.
Objectives: