REDTV is a lifestyle channel powered by UBA. It’s goal is to put Africa on a global stage; entertain and inform. Annually REDTV celebrates it’s anniversary by organizing one of the biggest exclusive parties in Lagos Nigeria. These events are attended by some of the biggest VIPs and celebrities in Lagos which makes it an event to anticipate.
OBJECTIVES AND GOALS
Increase TOMA around the event
Increase engagement with the REDTV brand.
Increase subscription amongst the target audience by 20%.
Create a huge buzz with fun and interactive content ahead of the event.
