We were tasked by one of our clients to develop and deploy a digital marketing plan for Hollandia Evaporated Milk.
Hollandia Evap Milk is the “all rounder” milk. It fits into your life; whenever, wherever. It’s versatility is countless, suits the lifestyle of everyone- those that crave taste, convenience, premium feel and price.
#HollandiaEvapandYou makes you trendy, healthy, smart, cool and classy. It explores how you take on the world with Hollandia Evap by your side.
Objectives:
Drive and increase engagement on all online platforms
To trigger brand switch by giving consumers compulsive reasons to switch from their preferred brand(s).
To establish brand superiority over other brands.
To showcase the many ways, both traditional and non-traditional, in which Hollandia Evaporated Milk can be enjoyed.
Increase in lead generated metrics: Website visits,Blog Comments, Conversion Rate
