PAGA

Project Description

Paga is a leading mobile money operator in Nigeria, with over 1.5 Million subscribers and contributes a large share to the mobile money market within the region. But the volume of subscriber base didn’t really reflect on the transaction traffic on this platform, so there had to be a drive and a change in communication to enable existing and prospective subscribers to institutionalize the use of paga within their businesses and day to day transactions.

Project Details

  • DateSeptember 19, 2014
  • ClientPaga
  • CategoryAdvertising
  •  2