Swift Network launched a new app called Red Cheetah, that would enable residents in Lagos access their broadband for free in multiple public and private locations.
They contacted us to develop an influencer marketing strategy to drive a teaser campaign with the aim of building a community of Lagos residents
to help drive the main campaign during reveal.
Our role was to
1. Turn the hashtag #FreeInLagos into an organic trend
2. Achieve awareness for the campaign and generate interest at launch
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